Ogilvy’s New Media Guru On Opportunities and Pitfalls of Online Video Advertising…Humor Isn’t Always Funny

I met ad man David Rittenhouse at MIT last month where we were attending the Emerging Technologies Conference.

David is one of the industry’s savviest observers of new media. As part of the agency’s "neo" division, he devises edgy media plans for Ogilvy clients including IBM.

I sat down with him in his New York office last week where he gave a great overview of advertising opportunities afforded by online video. While he is very bullish on branded sites like Nike’s Joga, he is leery about the viral advertising on video sharing sites like YouTube. He cautions viral ads can be make a big impression, but can damage valuable brands.

— Andy Plesser

More Big Media Coverage of Hot Online Media Space — Financial Times weighs in. Nice to see Forrester’s Brian Haven get the last word. If you missed Brian on Beet.TV, check him out now.

Ogilvy, David Rittenhouse, Viral Advertising, Forrester Research, Brian Haven

By Beet TV on October 12, 2006 @

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Ogilvy’s New Media Guru On Opportunities and Pitfalls of Online Video Advertising…Humor Isn’t Always Funny

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