BusinessWeek’s Jon Fine to Mainstream Media: You Don’t Necessarily Have the “Secret Sauce”

Jon Fine, the highly influential media and advertising columnist for BusinessWeek dropped by the Beet.TV studios earlier this week to share his thoughts on the vast changes in the economics of content development.

Jon is a rock musician. He reflects on the change of costs for record production and promotion and relates how those economics of scale can now transform other forms of media.

And he has a word of caution to mainstream media — while most companies believe they have the "secret sauce" of influence and success, many don’t.

Thanks Jon.

Happy New Year from me and Kate and all of us at Beet.TV and Plesser Holland Associates for a terrific year. We send you our best to you for a great New Year.

— Andy Plesser

Jon Fine, BusinessWeek

By Andy Plesser on December 31, 2006 @beet_tv

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BusinessWeek’s Jon Fine to Mainstream Media: You Don’t Necessarily Have the “Secret Sauce”

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