Retailers Jump into Online Video As a New Marketing Platform, The Wall Street Journal Reports

As consumers use more online video for entertainment and news, more and more online business are using video to market and sell their wares. Today, Ice.com, the Montreal-based jeweler is launching a broadband show about buying jems.

Several other companies are using video including Baby Universe, The Knot and Home Depot, according to an article in today’s Wall Street Journal by Jessica Vascellaro. (This article is free and doesn’t require subscription.)

I really like this quote by John Textor, CEO of Baby Universe, "Every e-commerce company today is a new media company of tomorrow."

You gotta believe!

— Andy Plesser

The Wall Street Journal, Jessica Vascellaro, John Textor, Baby Universe, Online Video

By Andy Plesser on April 19, 2007 @beet_tv

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Retailers Jump into Online Video As a New Marketing Platform, The Wall Street Journal Reports

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