MTV’s Unfiltered Was Birth of UGV — and Pioneering Producer Steve Rosenbaum Sees Magnify.net as the Promise Fullfilled

Steve Rosenbaum is a pioneer in consumer-generated content. He was among the first television producers to provide inexpensive video cameras to the public to create video.

His show "MTV Unfiltered" demonstrated the promise and power of user-generated video before there was a Web. Steve gives us a little history lesson today.

In the beginning of the interview, I grilled Steve a bit about his new company Magnify.net The company provides an elegant user interface to create video collections of streaming clips from various video sharing sites including Revver, Blip.TV and YouTube.

But grabbing videos and putting them in a new advertising environment is a sticky business. But Magnify.net does the right thing: It generates a thumbnail image that links to the original pager where the video is found.

— Andy Plesser

Steve Rosenbaum, Online Video, MTV Unfiltered, Magnifynet

By Andy Plesser on July 10, 2007 @beet_tv

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MTV’s Unfiltered Was Birth of UGV — and Pioneering Producer Steve Rosenbaum Sees Magnify.net as the Promise Fullfilled

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