Countrywide Sale Means Half Billion Hit in Online Advertising, Report

Larry Dignan over at ZDNet has been following the impact fo the mortgage industry meltdown and writes that the acquisition of Countrywide by Bank of America, could elminate one of the Internet’s biggest advertisers, which spends around $50 million a month in online advertising.

This mortgage meltdown is scary business and its impact will be broad. To get a an overview of how we got into this mess, I interviewed Professor John H. Vogel Jr, a real estate industry expert at the Tuck School of Business at Darmouth.

— Andy Plesser

Disclaimer: The Tuck School of Business at Dartmouth is a client of Plesser Holland Associates public relations.

By Andy Plesser on January 11, 2008 @beet_tv

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Countrywide Sale Means Half Billion Hit in Online Advertising, Report

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