ScanScout Has Big Deal for Overlay Ad Implementation

ScanScout, the Boston-based ad network that has been one of the leading innovators in providing overlay advertising into video streams, has just announced a big publisher agreement with Broadband Enterprises.

Earlier this year at the AlwaysOn conference in New York, I interviewed Waikit Lau, ScanScout’s co-founder and CEO. Waikit gives an overview of the value of overly ads and the business proposition of ScanScout which is both an ad network and a white label solution.

Congrats on this big win.

— Andy Plesser

By Andy Plesser on April 23, 2008 @beet_tv

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ScanScout Has Big Deal for Overlay Ad Implementation

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