Break.com, the fast growing video site for men 18-34, serves one 10 million videos a day, says Nick Wilson, CTO. The company, started as BigBoys.com about 10 years ago, the site has recently expanded its reach by organizing a network of guy-oriented sites.
According to a recent comScore report, the site has locked into a valuable demographic.
The company’s principal investor is Lionsgate Entertainment, a major independent film studio.
I interviewed Nick at Digital Hollywood.
— Andy Plesser
*Update 5/19: I corrected the headline and lead with the number of 10 million daily video streams. I was given the corrected number from a Break.com spokesperson. The one million a day in Nick’s comments refers to the number of daily unique visitors.