TV Week Editor Greg Baumann: Online Video Needs Scale to Compete with Television

PALO ALTO — Creative online video programming is getting funding and proliferating, but its financial success won’t rival television’s until it can reach a much larger audience, TelevisionWeek editor Greg Baumann says. A key breakthrough will come when consumers can watch online video easily in their living rooms.

Greg, who is based in Los Angeles, is also the editor of Web Video Report, launched under
TelevisionWeek and now a part of fellow Crain Communications pub The
Ad Age. Web Video reports on original entertainment content produced on the web.

I interviewed him on Monday at Beet.TV online video roundtable at Stanford.

Another attendee, San Francisco Chronicle editor Phil Bronstein, just blogged about the event.

—Kelsey Blodget, Associate Producer

By Beet TV on July 24, 2008 @

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TV Week Editor Greg Baumann: Online Video Needs Scale to Compete with Television

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