Rockefeller Family Investor Rich Moran: Online Video Innovation is Happening Outside of Traditional Media

When it comes to online video innovation, "big media is the tail of the dog," says Rich Moran, a partner with Venrock, the venture investing fund of the Rockefeller family.

Rich has had a long career as a media consultant as a partner at
Accenture where he advised a number of clients including News Corp.

He warns that big media has to respond quickly or "video is going to move to a whole other world," without them.

Rich was one of our participants at the Beet.TV online video roundtable at Stanford last week.

— Andy Plesser

By Andy Plesser on July 30, 2008 @beet_tv

Recent Videos

Xumo Sees Sharp TVs as ‘Groundbreaking’ Move into Premium Tier

LAS VEGAS — Free ad-supported streaming TV (FAST) operator Xumo is partnering with Japanese electronics manufacturer Sharp to make its platform the operating system on a new line of Sharp TVs. Xumo plans to launch with Sharp “this year” on sets ranging from 50- to 85-inch screens in the Sharp Aquos QLED series, said Stephanie […]

AI Creative, Self-Serve Buying Unlock CTV for Smaller Buyers: Simulmedia’s Morgan

LONDON – “What is connected TV?” The answer to that question may seem straightforward — but could a lack of consensus be holding the industry back? It’s critical for the industry to define what constitutes Connected TV (CTV) advertising, according to Dave Morgan, Founder & CEO of Simulmedia, in this video interview with Beet.TV. Morgan […]

CES’s Retail Media Interest Foretells Great Things: CMX’s Paul Lentz

CES is the premiere showcase for consumer electronics companies, but the pervasiveness of technology throughout the global economy has drawn in other companies such as retailers that sell advertising. They have vast troves of consumer data that are helpful to marketers seeking to reach the right audience at the right time. “One of the things […]

AI’s Transformation of Omnichannel Personalization Has Only Just Begun: IAS’s Jim Egan

Artificial intelligence has the power to transform omnichannel personalization for brands – that is, helping marketers to create individualized experiences for each consumer based on their preferences. “Marketers are using AI to develop the right … permutations of creative to ensure that the right message is getting delivered to the right audience at the right […]

Brands Unhappy With Current State of Media Measurement: ISBA’s Smith

LONDON – Brands are increasingly dissatisfied with the current media measurement landscape, both in terms of joint industry currencies and proprietary solutions provided by agencies, and are seeking accountable and audited cross-media data. That is the view from the umbrella body representing the biggest brands in the UK. Phil Smith, Director General, ISBA, in this […]

FreeWheel’s Mark McKee: CTV Can Democratize Ads For Smaller Businesses

LONDON – Outside of local cable, TV advertising has traditionally been the preserve of big brands. But connected TV is changing that. In fact, in this video interview with Beet.TV, Mark McKee, EVP & GM, FreeWheel, said the medium could democratize TV advertising for smaller ad buyers. Simplifying the CTV Ecosystem for 2025 Speaking at […]

Streaming Needs More Standards, Live Events Are Next Frontier: Index Exchange’s Gardner

LONDON – Streaming TV may have come a long way – but it still has a way to go to support burgeoning consumer behaviors. That’s the view according to one ad-tech leader whose company operates a major digital ad marketplace. In this video interview with Beet.TV, Alex Gardner, Chief Revenue Officer, Index Exchange, says the […]

CES’s Growing Retail Media Presence Points to Innovation: Spark Foundry’s April Carlisle

CES traditionally has been the domain of consumer electronics companies showcasing the latest flat-screen TVs, laptops, wearables, connected devices and smart-home gadgetry. What’s less appreciated is the growing presence of retailers that highlight the ways they’re adopting technology. “What’s interesting is you would expect to see retailers that are e-commerce pure play, such as Amazon, […]

Mobile Games Engage Broad Group of Consumers with Brands: Zynga’s Gabrielle Heyman

SANTA MONICA, Calif. – Mobile games have become a key advertising platform with their power to immerse consumers in a fun digital environment that’s conducive to brand messaging. The pervasiveness of smartphones also helps to reach a broad audience. “A core component of what we do in my team’s mission is actually to bring brands […]

Curating Ad Inventory Key to Open Web Success: Infolinks’ Bob Regular

SANTA MONICA, Calif. – The ad-tech world loves acronyms and trending concepts. Lately, “curation” has been making waves. But what does it mean, and why should advertisers care? Simply put, curation is the art of distilling the vast ocean of digital ad inventory into a manageable stream of high-quality, targetable options. Programmatic advertising has created […]

CTV Interaction With Viewers Is Poised for Growth: Moloco’s Jake Richardson

SANTA MONICA, Calif. – Smartphones became major drivers of ecommerce with high-touch interactions and portability that augmented the experience of online shopping. Connected televisions are similarly transactional with remote controls and QR codes that viewers scan with their camera phones, though consumer adoption is still questionable. “We’re in literally the first inning, not to use […]

CES Exhibitors Who Offer Value to Consumers Deserve Attention: Circana’s Paul Gagnon

CES serves as a major showcase for a variety of new technologies, products and services – and the ones that offer real value to inflation-ravaged consumers likely will get attention, according to a consumer technology expert. “Value is something that we’ve really seen consumers focus in on in 2024, and part of value is getting […]

CTV Ad Innovation Is Scoring Big With Live Sports Viewers: Innovid’s Cushion

SANTA MONICA, Calif. – The shift from linear TV to connected television (CTV) is accelerating, and live sports is one of the last holdouts for ad dollars and innovation. However, this is changing rapidly as viewers increasingly stream live sports events on CTV platforms. Innovid, a company that focuses on CTV advertising, released a report […]

CES Will Help to Advance Role of AI for Brands: Digitas CEO Amy Lanzi

CES next week is expected to showcase the ways that artificial intelligence is changing the ways humans interact with gadgets that are capable of learning how to personalize experiences. As a result, AI should be the centerpiece of any brand strategy, Amy Lanzi, chief executive of Publicis Groupe’s Digitas North America, said in this interview. […]

Context Is ‘Supercharged’ by AI: Seedtag’s Eisenstein

LONDON – Once upon a time, all advertising depended on content adjacency. The new science of audience targeting changed all that – but contextual targeting is back, and is getting “supercharged” by AI. Jana Eisenstein, SVP, EMEA, Seedtag, in this video interview with Beet.TV, said content signals derived from AI promise to make contextual targeting far […]

Women’s Leadership Roles Have Evolved with Cultural Values: Adobe’s Denise Colella

Women’s leadership roles are as varied as women themselves, which means they aren’t limited to a single career track or set of experiences. For Denise Colella, vice president, global digital strategy group at software maker Adobe, those circumstances were somewhat unorthodox in that she started her career as an expatriate American in Japan. “It’s interesting […]

Silo Measurement Isn’t Viable for Fragmented Media: Comscore’s Paul Goode

LONDON – Technology companies that sell advertising such as Google and Facebook jealously guard their user data in their own walled gardens, making it difficult for brands measure cross-platform exposure to advertising. These walled gardens have multiplied as traditional media companies distribute video content direct to consumers through streaming apps. “Audience behavior is clearly fragmented […]

AdAlliance CEO Calls for ‘Radical Collaboration’ in European TV

LONDON – TV’s still hot in Europe – but the industry needs to come together to keep it that way. So says the chief executive of RTL AdAlliance, the pan-European TV ad sales house. Stéphane Coruble is calling for what he calls “radical collaboration” between players. Keeping Linear, Going Forward “Linear TV, in Europe at […]

Advertisers Want Interactive TV Ads Standardized: Brightline’s Bologna

LONDON – TV advertising has already seen the emergence of QR-based engagement formats for onscreen messaging. But there are more engaging interactive formats that allow viewers to dive into on-TV experiences. Mike Bologna’s Brightline is bringing those ads to TVs – and he says advertisers want a one-size-fits-all standard for the idea. Scaling Interactive Ad […]

Contextual Segments on YouTube Drive Results for Brands: Pixability’s David George

Millions of U.S. households have connected their televisions directly to the internet, and YouTube has become the most popular platform with its vast and diverse range of video content. There have been several episodes when marketers have shied away from YouTube because of concerns about placing ads within objectionable content, but newer tools are helping […]

Toward ‘Ultra-Premium’: NBCU Research Spotlights Viewer & Buyer Attitudes to Modern TV

LONDON – What constitutes a high-quality, “premium” TV viewing experience in the eyes of audiences? It’s a question that is hotly debated in the TV and advertising industries. To get a handle on it, NBCUniversal and FreeWheel conducted research putting a range of content and ad experience options to 8,000 viewers. The research, “Prescribing Premium“, […]

Rockefeller Family Investor Rich Moran: Online Video Innovation is Happening Outside of Traditional Media

Share: Rockefeller Family Investor Rich Moran: Online Video Innovation is Happening Outside of Traditional Media

Direct Link:

Embed Code:

Recent Videos