Small Businesses to Spend $1.5 Billion on Web Video and TurnHere Has a Plan, Fortune

While media companies large and small are figuring out how to monetize Web video with advertising, the demand for businesses and institutions to have video on their web sites, or as part of their marketing mix, is exploding.

According to the Kelsey Group, an advertising research firm, small businesses will spend $1.5 billion in Web video advertising in 2012.

According to a story in Fortune by Evelyn Nussenbaum, TurnHere, a Bay Area start-up, is well positioned to capitalize on this trend. Internet analyst Greg Sterling tells Fortune he sees TurnHere becoming an advertising network which "someone is going to want to buy."

The company has raised $7.5 million in venture funding from Venrock and Hearst. Founder Brad Inman tells Fortune that the company is producing 1000 videos per month and has become profitable.

I have republished an interview I did with Brad last February in our Manhattan studios.

— Andy Plesser, Executive Producer

By Andy Plesser on January 24, 2009 @beet_tv

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Small Businesses to Spend $1.5 Billion on Web Video and TurnHere Has a Plan, Fortune

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