Adobe, known principally as a software company, is expanding Web services business according Bill Rusitzky, who heads business alliances at company.
I spoke with him last week in San Francisco at Adobe's offices.
He says the services business is in its "infancy" but will grow. Among the sites are Photoshop.com and its biggest, Scene7.
— Andy Plesser, Executive Producer
Disclaimer: Adobe is a sponsor of Beet.TV
Women’s leadership roles are as varied as women themselves, which means they aren’t limited to a single career track or set of experiences. For Denise Colella, vice president, global digital strategy group at software maker Adobe, those circumstances were somewhat unorthodox in that she started her career as an expatriate American in Japan. “It’s interesting […]
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Millions of U.S. households have connected their televisions directly to the internet, and YouTube has become the most popular platform with its vast and diverse range of video content. There have been several episodes when marketers have shied away from YouTube because of concerns about placing ads within objectionable content, but newer tools are helping […]
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Addressable TV advertising has hit an inflection point. More marketers are turning to it as a “must-buy” to achieve better performance, even as overall TV ad spend remains under pressure. That was the view of one ad industry executive speaking at the Go Addressable summit this week. The summit, which brought together hundreds of attendees […]
LONDON – TV may have traditionally played a largely brand-building role for advertisers, but the new-look TV supports both branding and performance marketing. “I think it’s true that the lines between brand awareness and performance are starting to blur, particularly on streaming TV,”said John Tigg, SVP, Buyer Development EMEA, Index Exchange, in this video interview […]
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Women in the past 50 years have steadily risen into top managerial roles in the advertising and media industries, but there’s still more work to be done in terms of equal pay and greater diversity in the C-suite. Amid these efforts, women can help each other, a key theme of the “Lift As You Climb” […]
SANTA MONICA, Calif. – While Publishers Clearing House is well known as a sweepstakes company, it has evolved in the past decade into a digital marketing and commerce company that has vast troves of opt-in data about consumers. This information is considered valuable as more households connect their televisions to the internet, opening up another […]
The death of linear TV may have been greatly exaggerated, says a UK executive who has an expanding portfolio of live sport, coupled with a growing range of ad-tech products. “We talk a lot about the demise of linear TV and I certainly don’t see or feel that,” said Ruth Cartwright, Investment Director, Sky Media, […]
SANTA MONICA, Calif. – As CEOs, CMOs and agency clients demand AI strategies, marketing executives are grappling with how to harness the potential of artificial intelligence in its early, fast-evolving days. So, how have the early forays shaken-out, as we head in to 2025? “The smartest marketers that I talk with are really thinking about […]
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