With 1000 videos in the archives and more than three million video streams viewed since Beet.TV launched three years ago, I am mighty proud of our progress.
Our audience is fascinating — from software developers in Israel to media executives in New York to urban music innovators — and Beet.TV has become a valued destination.
Every day, visitors come to the blog or find the videos on Beet.TV's YouTube channel or on the show page on Blip.tv or subscribe the iTunes podcast (subscribe) through dozens of channels. Many others watch our embedded videos on numerous sites and blogs.
We have advertising sponsorships from Adobe, Akamai, Brightcove Holiday Inn, J&J, Channels.com and others.
We've extended our reach through syndication agreements with TechCrunch, whose CrunchBase pages drive 25 percent of our views, and Thomson Reuters on its new subscription service for finance professionals.
The Beet Style
What I am most proud is our work in defining a new style for video journalism for the Web.
OK, so our reporting approach is not groundbreaking. In fact, it's quite simple: We speak with influential individuals about compelling, relevant topics and distribute the interviews via a blog and other social media tools.
The subjects are the content. The segments are simply presented. No fancy motion graphics, thumping intro music or handsome hosts, just candid, cleanly edited, valuable information shot with a tripod with an external mic. Occasionally we do edited news packages. But, simple seems to be working.
Thinking about how this has all evolved, I watched our very first interview. It was published on April 8, 2006.
I spoke with Peter Hirshberg, chairman of the advisory board of Technorati. Peter spoke about how the Web will create new forms of video journalism.
Peter explained how video adds a completely different element to blogs. He spoke about a new form of Web video journalism which was just just taking form, emerging from the citizen journalism movement.
Well, in our own little way, over the past three years, we hope we are helping to shape the medium. We are making progress. It's very exciting.
Thanks for watching and for your support. More to come.
— Andy Plesser, Executive Producer
Updates: Thanks Michael Arrington for your Tweet! And much obliged Daisy Whitney.
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