Howcast Shifts from Ad Driven Model to Sponsored Videos

Howcast, the New York-based start-up that produces short instructional "how-to" videos, has moved away from an advertising based business to a video producer and syndicator business for a range of corporate and government clients.

The transformation and growing success of Howcast is reported in The New York Times.

I've republished an interview we did with co-founders Daniel Blackman and Jason Liebman.

Below is one of my favorite Howcast videos about how to become a sperm donor.

Andy Plesser, Executive Producer

By Andy Plesser on July 12, 2009 @beet_tv

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Howcast Shifts from Ad Driven Model to Sponsored Videos

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