In answer to regular consumer complaints about the clunkiness of its user experience, Web-to-TV service Boxee plans to introduce a new user interface in late November, Boxee told Beet.TV in this recent interview.
That upgrade will give users the ability to search for content for the first time and will offer a smoother experience for navigation.
The Internet startup, which landed an additional $6 million in venture money in June in a round led by General Catalyst, also hired an executive charged with improving the user experience, the company's VP of marketing Andrew Kippen told us.
Boxee now counts nearly 700,000 users (updated from the 600,000 cited in the video interview), an exponential increase from the 100,000 users at the start of the year. The company will shift from "alpha" to "beta" testing later this year and also recently added support for Windows computers. It's been accessible on Macs and Linux machines.
Boxee's most notable content partner is Major League Baseball, which came on board in June with its online streaming of games. Boxee also added Web series "Dorm Life" and continues to pursue new content partnerships, though a fresh start with Hulu doesn't appear in the cards yet. Hulu pulled its content from Boxee earlier this year citing rights issues.
Daisy Whitney, Senior Producer