Adobes CTO Kevin Lynch: Video Content will be Soon be Created for the Mobile Device first in “Total Reversal” of Form Factor

SAN FRANCISCO, CA – With smart phone sales outpacing PC sales, mobile devices represent "the future of media" and video producers will soon begin to produce videos for the small screen first,

in a "total reversal" of platform-specific programming, says Kevin Lynch, Chief Technology Officer of Adobe Systems.

We caught up with him earlier this month at the NewTeeVee Live conference in San Francisco.

In this wide-ranging interview, he makes his comments about the change to the "small form factor first" in a discussion about smart phones beginning at 2:20.

Andy Plesser, Executive Producer

By Andy Plesser on November 28, 2009 @beet_tv

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Adobes CTO Kevin Lynch: Video Content will be Soon be Created for the Mobile Device first in “Total Reversal” of Form Factor

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