CBS Says Premium Service for TV.com “Could Evolve”

TV.com, the big online entertainment television portal owned by CBS, derives revenue from sponsorships and advertising sales but could implement a premium, paid model in the future Anthony Soohoo, SVP at CBS Interactive, told me this week.

Nothing is imminent on a paid offering for TV.com, but technology is making it more feasible, he says in this interview.

CBS has been syndicating and promoting its video properties widely, including a popular channel on YouTube. The company has been marketing CBS entertainment and news content on the video page of Bing and other sites.

I caught up with Soohoo on Monday at the opening night of the AlwaysOn OnMedia, where he was a panelist.

In a related story, USA Today reports that Hulu is exploring premium services. Here's a video interview of Hulu CEO Jason Kilar with Jefferson Graham.

Andy Plesser, Executive Producer.

By Andy Plesser on February 3, 2010 @beet_tv

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CBS Says Premium Service for TV.com “Could Evolve”

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