The Promise of TV Everywhere is the Contextualization of Online Video Advertising

The big upside for publishers around the industry-wide TV Everywhere initiative is the opportunity to serve highly contextual online video advertising to specific subscriber groups, says Ian Blaine, CEO of thePlatform, a video services unit of Comcast.

Last week, Comcast CEO Brian Roberts told Congress that the TV Everywhere content would be made available to rival cable, satellite, and phone companies.

I caught up with Ian during a recent visit to Manhattan.

CNET's Maggie Reardon has an overview on the big changes underway in the cable television/data delivery industry and what Comcast is doing.

Andy Plesser, Executive Producer

By Andy Plesser on February 10, 2010 @beet_tv

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