Arianna Huffington’s “4E’s” at the 4A’s: Engagement, Energy, Empathy and Enthusiasm

SAN FRANCISCO — In a speech the annual 4A's conference, Arianna Huffington sought to inspire the audience of advertising and media executives with her high energy approach to publishing.

After the her speech, she spoke with our very own Daisy Whitney, explaining her 4E's, the essential elements in media and marketing: engagement, energy, empathy and enthusiasm.

Daisy asked her about online video. Arianna embraces a syndicated approach to monetization, saying that content must follow the consumer, not the other way around.

Andy Plesser, Executive Producer

Disclaimer: Beet.TV publishes regularly on the Huffington Post, but there is no financial arrangement.

By Andy Plesser on March 2, 2010 @beet_tv

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Arianna Huffington’s “4E’s” at the 4A’s: Engagement, Energy, Empathy and Enthusiasm

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