Canoe to Deliver Interactivity to Multiple Cable Operators This Year

New York-based Canoe Ventures has created a technology for cable subscribers where they can interact with programs and commercials in a more Web-like experience.

The implementation involves an e-bit, a common software download sent to cable set-top boxes. Canoe aims to bring this technology to the six biggest cable operators in the United States.

I spoke with Canoe CEO David Verklin who says though technology is still in development, Canoe will bring its product to market later this year.

Verklin was a speaker at the paidContent conference in February in Manhattan where we had our chat.

Andy Plesser, Executive Producer

By Andy Plesser on April 4, 2010 @beet_tv

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Canoe to Deliver Interactivity to Multiple Cable Operators This Year

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