“Red Hot” Alloy set to Launch New Web Shows, New Video Player

LAS VEGAS–Alloy Entertainment, the producer of hit teen television programming, including "Gossip Girl" and "Vampire Diaries" films and books, is making a big expansion with its original Web programming, Sean Horvath told Beet.TV West Coast Bureau Chief Daisy Whitney at NAB earlier this month.

Sean tells us about the new shows, a new video player and advertising strategy.

The company claims over 55 million monthly views of its sites, which include Channel One, a news site for young people.

More on Alloy's digital plans up on Tubefilter. The Wrap has news about "red hot Alloy Entertainment" — its hiring of NBC's VP for Comedy Gina Girolamo.

Andy Plesser, Executive Producer

By Andy Plesser on April 22, 2010 @beet_tv

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“Red Hot” Alloy set to Launch New Web Shows, New Video Player

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