Cable Biz has Web Envy as Medium Grows More Interactive

LOS ANGELES — Yesterday, the Cable Show got underway and the big buzz is interactivity–how cable programmers and operators can make shows more involving to viewers getting used to a Web experience.

Yesterday, Daisy caught up with Mark Garner, Sr VP at A&E Networks. Garner explains how A&E is allowing viewers to interact and finding positive results. Early viewership of experimental programming is leading to increased audience numbers of 15-20 percent, he says in this interview.

Much more from the show to come.

Check out this report from Reuters on the show.

Andy Plesser, Executive Producer

By Andy Plesser on May 12, 2010 @beet_tv

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