“Firefly Video” Finds Traction with New Interactive Video Site Takeovers

Firefly Video, a sister company of Tribal Fusion, has been getting traction with an interactive video takeover product for marketers, including Hyundai.

Firefly places a video player as a display ad on publisher pages. Users who click on it launch a full, interactive takeover, a custom video destination site.

Today, the company announced that its program for Hyundai has generated 150,000 active engagements.

The company charges markets on a cost per engagement basis. Firefly says it has global audience of 220 million.

Recently, we spoke with Firefly Video president Donnovan Andrews about Firefly, which launched last month. Andrews provides a demo of the new ad unit.

Firefly Video and Tribal Fusion are units of Exponential.

Andy Plesser, Managing Editor

By Andy Plesser on June 10, 2010 @beet_tv

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“Firefly Video” Finds Traction with New Interactive Video Site Takeovers

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