Starz Partners with Penguin for Video-Enhanced iPad Series of Ken Follett Book

Premium cable network Starz has partnered with book publisher Penguin to create an “amplified iPad edition” of Ken Follett’s bestselling book “Pillars of the Earth.”

Starz just launched an original series based on the book and contributed original videos, art and music to the iPad edition, which includes the book as well.

It’s a marketing marriage worth noting, because it taps into the storytelling potential of the iPad, which has sold more than 3 million units in just a few months.

-Daisy Whitney

Editor’s Note: This post is Daisy’s New Media Minute, which is produced separately from Beet.TV. We are delighted to publish it regularly. AP

By Daisy Whitney on July 27, 2010April 4, 2013 @daisywhitney

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Starz Partners with Penguin for Video-Enhanced iPad Series of Ken Follett Book

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