MONACO, Côte d'Azur — In their efforts to establish a presence on Facebook, eight-of-ten of the world's biggest brands, including Coca Cola, P&G, Unilever are now using an enterprise solution from New York-based Buddy Media, CEO Mike Lazerow said in this interview with Beet.TV
The company does not serve ads into Facebook, it provides a content management system for marketers to manage their brands on the social network.
He says that "video is the number one content flowing" through the Buddy Media system. Marketers can bring their YouTube channels into Facebook through the platform.
He declares the company is the "dominant enterprise management for Facebook."
The company has been growing quickly. In October, it raised $5 million from WPP. This was an add-on to the company's $23 million Series C round.
The company is readying a global expansion and will triple its current workforce of 100 in the new year, he tells Beet.TV
We spoke to Lazerow last month at the Monaco Media Forum.
Update: Adweek, in its annual listing of ad agencies of the year, has listed Buddy Media in a new category as one of "six insurgents of the year."
Andy Plesser
