Cable TV Cord Cutting is a “Myth,” Industry Study Indicates

Despite the plethora of streaming video and over-the-top options, the vast majority of TV viewers are keeping their cable.

In a recent study, the Cable and Telecommunications Association for Marketing found that 84% of Internet video viewers still watch as much TV as they did before, suggesting that cord-cutting is indeed a myth.

What's more, 92 percent of those who watch Web video subscribe to a pay TV service, with only three percent saying they might get rid of cable TV in the future.

Leading this report is story about how essential mobile Web sites are essential for retailers.

– Daisy Whitney

Editor's Note: Daisy's New Media Minute is produced and published seperatly from Beet.TV. We delighted to publish it regularly on our pages. AP

By Daisy Whitney on December 7, 2010 @daisywhitney

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Cable TV Cord Cutting is a “Myth,” Industry Study Indicates

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