Video in 2011: The Term Web “Site” is an “Anachronism”

How quickly the distribution and consumption of video has transformed in the past year with connected TV’s and the emergence of mobile video.

So much has changed, says Jayant Kadambi, president and cofounder of the big online video technology platform company YuMe, that the term video “site” has become an anachronism. Video is now about “contextual pieces of content,” he says.

In this second installment of our conversation with Kadambi, he talks about the company’s new ad units, new numbers on viewer completion rates and what he calls the “breakthrough year for mobile video advertising.”

Andy Plesser

Disclosure: YuMe is current sponsor of Beet.TV

By Andy Plesser on January 5, 2011 @beet_tv

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