Social media is a powerful marketing tool, but most social media posts fade quickly.
According to data culled by Edelman Digital's social media expert Steve Rubel, about 92% of retweets happen in the first hour if they happen at all. Likewise, Facebook posts receive the most comments in the first few hours, Rubel says citing Vitrue data.
That's why long-term brand success in social media comes from mobilizing all the troops, integrating social across channels, and applying analytics. For details, watch this week's New Media Minute.
Daisy Whitney
Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to to feature it regularly on our show. AP
