Mobile Advertising Drives Sales, Google Study Finds

About 71 percent of Smartphone users search for related content on their Smartphones after being exposed to ads online and offline.

That's the finding of a new study from Google on mobile search and mobile advertising behavior.

The study also found that about 82 percent of people notice mobile ads and 74 percent are driven to make a purchase after using their mobile phones while shopping, such as comparing prices or locating a store. For more details, check out this week's New Media Minute.

-Daisy Whitney

Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to pubish it regularly here.

By Daisy Whitney on May 3, 2011 @daisywhitney

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Mobile Advertising Drives Sales, Google Study Finds

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