App Strategy at A&E Networks: Both Free and Advertisers Supported, But Always Fresh

BOSTON — The cable network A&E is expanding its creation of Apps for various shows, embracing a paid model for the History Channel's Civil War App and a free model for "Army Wives."

We spoke with Nathan Potter, VP of Digital at A&E Networks, last week at the Brightcove global customer conference. A&E is a customer of Brightcove. The Army Wives App was created on the new Brightcove App Cloud platform.

Disclosure: Beet.TV's coverage of the Brightcove conference was done as part of a sponsorship agreement.

By Beet TV on June 2, 2011 @

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App Strategy at A&E Networks: Both Free and Advertisers Supported, But Always Fresh

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