Auditude Expanding Services for DailyMotion and Major League Baseball

Auditude, the Palo Alto-based provider of IP video advertising services, is deepening its relationship with DailyMotion, the enormous Paris-based video site, and with New York-based Major League Baseball.

Last week, the company announced the launch of Connect 2.0, a service which will provide Dailymotion and other customers with video insertion and content rights management across multiple platforms.

Last week, the company also announced a deeper relationship with MLB.com to provide ad management for video on demand.

We spoke with Mike Gaffney, Chief Revenue Officer, last week at the Elevate conference.

Andy Plesser

By Andy Plesser on June 13, 2011 @beet_tv

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