TidalTV Finds Upside in “Ad Decisioning” around Online Video

Scott Ferber, the Baltimore-based entrepreneur who created and later sold Advertising.com to Aol, launched TidalTV, an online video ad optimization platform, in 2007.

The company has recently raised an additional $30 million, bringing total funding to $61 million.

We spoke with Ferber last week at the Elevate video conference in Manhattan about the company's function as an "ad decisioning" engine for publishers and advertisers.

Here is a story by Leena Rao at TechCrunch about the recent funding.

By Andy Plesser on June 14, 2011 @beet_tv

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TidalTV Finds Upside in “Ad Decisioning” around Online Video

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