Consumers are willing to accept a number of advertising spots inside of longform content, much as they accept ad in television programming, according to a study by FreeWheel, the video advertising management software company.
More on the report up on Adweek.
This spring we interviewed FreeWheel CEO Doug Knopper about the company’s business model and growth. We have republished the interview today.
Andy Plesser
At some point in the last couple of years, the growing interest in “influencer” marketing gave way to a consideration of “creator” relationships. In this video interview with Beet.TV, Lauren Benedict, Chief Revenue Officer at Spotter, emphasized the distinction: “Creators are really the future storytellers that are attracting audiences and eyeballs that quite honestly, brands […]
Television viewers for years have enjoyed a growing selection of video channels, especially with the advent of streaming media to connected devices. Advertisers also have caught on to streaming, seeking to reach people who spend less or no time with traditional linear television. “Now, it’s about how do we navigate that as advertisers to maximize […]
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One year after it launched its TV by OpenX product, which aimed to clean up the biddable CTV market by removing resellers and unintentional inventory from its offering, OpenX has given an update. “Since doing so, our publishers actually have increased their monetized impressions by 22%,” said Matt Sattel, Chief Revenue Officer, OpenX, in this […]
The retail media explosion will continue to be driven by the trend in first-party data coming with the deprecation of third-party cookies – but retail media networks will still need to carefully manage their customers’ data. CVS Media Exchange (CMX) is a retail media platform designed to allow brands and advertisers to place their products […]
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