comScore to Launch Targeted Audience Reporting for Online Video

In an effort to refine tools for advertisers, online audience measurement service comScore plans to release a new report in the next month or so that will provide more detailed attitudinal and behavioral information about online video viewers, comScore told Beet.TV in an interview.

Called Video Plan Metrix, the report will pair page-level data with video data to create a more nuanced snapshot of the type of viewers watching video on various sites, said Dan Piech, product manager at comScore. Using data from comScore's 2-million strong worldwide panel, the research firm will apply attitudinal characters about various products and services, like whether someone is in the market to buy a car, for instance, to sites like Hulu and YouTube, giving marketers a more targeted view of online video audiences.

This is the third and final segment with comscore's Piech.

Daisy Whitney

By Daisy Whitney on September 21, 2011 @daisywhitney

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comScore to Launch Targeted Audience Reporting for Online Video

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