Deca.tv Relies on Owned sites, Bloggers, Wide-Reaching Syndication for Web Shows

LOS ANGELES — For women-centric online programmer Deca.tv, a wide-reaching syndication strategy across bloggers, as well owned sites, can help grow a show, said Beth Le Manach, VP of Programming at Deca, in a recent interview with Beet.TV.

Le Manach explained that Deca works closely with its brand partners to distribute Deca shows to about 100 key bloggers, experts and influencers among moms and women since the network's show are geared to women.

Deca also pushes out shows to its owned and operated sites through Her Channel, a syndication platform it's established to spread shows like Momversation and GoodBite across nine lifestyle categories such as food, travel and parenting, she said.

Le Manach told us by email that the company's videos get 25 million monthly views.

We spoke with her earlier this month at the BigScreen/LittleScreen meet up at the Clicker offices in Hollywood.

Daisy Whitney

By Daisy Whitney on September 30, 2011 @daisywhitney

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