Break Media, the Los Angeles-based video producer of original video for young men, has 1.5 million downloads of its App for Apple iOS and Android, says Andy Tu, VP of Marketing.
Tu says user engagement with the Apps are notable with frequent visits and longer time spent with content.
In the interview, he speaks about new programming initiatives and the growth of the company's video ad network.
We spoke with him earlier this week in Manhattan.
Andy Plesser
At some point in the last couple of years, the growing interest in “influencer” marketing gave way to a consideration of “creator” relationships. In this video interview with Beet.TV, Lauren Benedict, Chief Revenue Officer at Spotter, emphasized the distinction: “Creators are really the future storytellers that are attracting audiences and eyeballs that quite honestly, brands […]
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Retail media is already the third-largest digital ad channel in the US – and it is forecast to make up a quarter of all digital ad spending by 2028, according to eMarketer. That is because it comprises a distinctive mix of consumer transaction data and advertising inventory. But companies emerging in the space should set […]
TikTok may be seen as a passive entertainment platform where users come to be entertained and educated. But the platform is seeing a shift in how users engage, with many now willing to take action by searching and making purchases based on what they see. “We are seeing 61% of the users that come to TikTok to […]
AMENIA, NY — There is more data available for TV ad buyers to leverage for improved targeting than many of them appreciate. That is according to one executive who helps brands better understand their customers. In this video interview with Beet.TV’s Rob Williams., Brad Danaher, VP, Advanced TV, TransUnion, said his company often finds itself […]