CBS Connected TV Strategy Focuses on Owned Digital Brands; TV Brands to Come

SAN FRANCISCO — For now, CBS's connected device strategy has centered on offering its owned and operated digital brands on alternative viewing devices like Rokus, rather than its TV brands, said Marc DeBevoise, senior VP and general manager for CBS Interactive, during a recent Beet.TV interview at the OMMA Video conference.

That means Roku users can find sites from the CBS Audience Network, such as Chow, CNET and soon Gamespot, but not CBS, because the network is assessing the competitive issues with delivering its TV programming on such devices. DeBevoise said the network is evaluating the range of over-the-top and additional viewing options and expects to take more steps in that direction with entertainment content in 2012, he said.

He added that food-centric site Chow.com will expand its video offerings shortly.

-Daisy Whitney

By Daisy Whitney on October 28, 2011 @daisywhitney

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CBS Connected TV Strategy Focuses on Owned Digital Brands; TV Brands to Come

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