SAN FRANCISCO – As consumers watch video across devices such as a computer, mobile phone, or tablet, it's important for programmers to continue monetizing the content across those screens, said Dounia Turrill, SVP Client Insights at Nielsen, during a recent interview with Beet.TV at the OMMA Video conference.
She also discussed Nielsen's latest research into cord-cutting and cord-swapping. She said some younger consumers are turning away from cable and satellite services for video, but whether that's a lasting trend remains to be seen.
Daisy Whitney
