Monetizing Ads Across Multiple Screens is Essential for Programmers, Nielsen’s Turrill

SAN FRANCISCO – As consumers watch video across devices such as a computer, mobile phone, or tablet, it's important for programmers to continue monetizing the content across those screens, said Dounia Turrill, SVP Client Insights at Nielsen, during a recent interview with Beet.TV at the OMMA Video conference.

She also discussed Nielsen's latest research into cord-cutting and cord-swapping. She said some younger consumers are turning away from cable and satellite services for video, but whether that's a lasting trend remains to be seen.

Daisy Whitney

By Daisy Whitney on November 4, 2011 @daisywhitney

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Monetizing Ads Across Multiple Screens is Essential for Programmers, Nielsen’s Turrill

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