As it expands into TV Everywhere rollouts with its authentication tools, Adobe is also reaching into the gaming space with tools to power high-end console games. We spoke to Adobe’s Jens Loeffler, a technical evangelist for the company about Adobe’s work in authentication, and CNET’s senior writer Maggie Reardon interviewed him for Beet.TV. 
Already, Adobe Pass, the company’s authentication offering, is powering services for CNN, Fox, Hulu, Scripps and others. That includes CNN’s iPad app for live streaming; Adobe handles the authentication behind that service. Adobe is actively expanding into the alternative device market and is powering apps on connected TVs from Samsung, as well as Tivos and mobile devices, he said.
There’s a new field there for higher-end games. Graphics in newer generation devices and you can play higher quality games using the air device. The company released new tools for 2D and 3D graphics this fall.
“It’s the evolution of hardware. TVs have computer-like capabilities and 3D capabilities and their chipsets are less expensive so there is a new field there for higher end games,” he said. Look for new devices in 2012 enabling higher-quality games.
This segment was taped at a two-hour session at the Manhattan offices of Livestream.
Daisy Whitney
