Alloy Digital Acquires Generate; See Double Digit Growth

LAS VEGAS – On the heels of its acquisition of Hollywood’s veteran digital studio Generate, Alloy Digital is in discussions with advertisers currently on a new slate of digital programming for 2012, Christian Busch, SVP Business Development at Alloy Digital, told Beet.TV in an interview at CES.

Alloy reaches 32 million consumers each month via its network, Busch said. The company relies on a distribution strategy across owned and operated sites as well as its network of sites. “We have seen double digit growth across the board.

We see a lot of money flowing into online video, whether on the branded side or the pre-roll side,” he said, adding that Alloy’s content focuses primarily on the 12 to 24 demo.

Daisy Whitney

By Daisy Whitney on January 18, 2012 @daisywhitney

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