Online Video Spend to Grow 40% in 2012: eMarketer

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year.

Marketers say they'll move money from TV budgets and non-video display budgets, but they're also expecting organic growth, according to a Break Media report. Look for pre-roll formats and mobile video formats to drive the business. For more details, check out this week's New Media Minute.

Daisy Whitney

Editor's Note: Daisy's NMM is produced and sponsored separately from Beet.TV. We are pleased to publish it regularly on the purple network.

By Daisy Whitney on January 4, 2012 @daisywhitney

Recent Videos

TransUnion Emerges as Key Connector in Fragmented Media Ecosystem: Julie Clark

SAN JUAN, PR – Media fragmentation has become the state of the world we all live in. So TransUnion is positioning itself as the critical bridge between consumers and marketers, leveraging its identity resolution capabilities to bring clarity to a maddeningly complex landscape. “TransUnion is the ultimate connector within a fragmented media ecosystem,” Julie Clark, […]

Purchase Data Emerges as Critical Currency for CTV Measurement: Affinity Solutions’ Damian Garbaccio

SAN JUAN, PR – As connected TV (CTV) continues its rapid growth trajectory, brands are increasingly focused on tying advertising spend to measurable business outcomes. Speaking to David Kaplan following a panel appearance at February’s Beet Retreat San Juan 2025 conference in Puerto Rico , Damian Garbaccio, chief commercial and marketing officer at Affinity Solutions, […]

CRM, Content and Consumer Loyalty are the Future for Brands: Digitas’ Amy Lanzi

SAN JUAN, PR – As brands navigate an increasingly competitive commerce landscape, the integration of customer relationship management (CRM) and commerce is emerging as a key strategy. Speaking at the Beet Retreat San Juan, Amy Lanzi, chief executive at Publicis Groupe’s Digitas North America, emphasized the importance of fostering long-term consumer loyalty through content and […]

The AI-Powered Shift from Demographics to Dynamic Personas

SAN JUAN, PR – The era of artificial intelligence is finally reaching its “rubber meets the road” moment in advertising, with the way marketers think about audiences, targeting, and reaching people undergoing a profound transformation, according to Justin Wagner, senior sales director at Cognitiv. Gone will be the days of bucketing consumers into broad demographic […]

Upfronts’ Streaming Shift Needs Curated Approach, Says IPG Mediabrands’ Benowitz

The traditional upfronts TV and sales process is undergoing a transformation, driven by the surge in streaming inventory, but the core concept remains intact. As linear TV dollars flow into the digital realm, negotiations are evolving to incorporate data, technology, and strategies to maintain the benefits of linear advertising in this evolving landscape. “The big […]

Advanced Identity and Measurement Bring Clarity to Chaotic Ad Market: TransUnion’s Dave Oliveira

SAN JUAN, PR – In an increasingly complex media landscape, data provider TransUnion is focused on bringing “clarity to chaos,” Dave Oliveira, senior vice president of media vertical relationships at the company, said in this interview at the Beet Retreat San Juan. As brands, publishers and advertisers navigate walled gardens and disrupted ecosystems, TransUnion aims […]

Data-Driven Strategies Are Crucial to Navigating Programmatic Advertising Landscape: Horizon’s Nav Singh

The evolving landscape of programmatic advertising demands data-driven strategies to ensure that advertisers are fulfilling their perpetual mission of reaching the right audiences at the right time. “Horizon Media defines success as being as data-driven as possible,” Nav Singh, vice president and managing director of programmatic at Horizon Media, said in this interview at the […]

Simplication and Integration Are Key Retail Media Themes for 2025: Kinesso’s Amie Owen

SAN JUAN, PR – As the retail media landscape continues to expand, industry leaders are focusing on simplification to drive efficiency and growth. At the Beet Retreat San Juan, Amie Owen, chief commerce officer at Interpublic Group’s KINESSO, discussed how brands and agencies are adapting to an increasingly complex commerce environment. “Every year we make […]

Retailers are Answering Half of Consumers’ Challenge Questions: Omnicom’s Baker

SAN JUAN, PR — Is the advertising industry missing a trick by focusing on the delivery of retail media ads but not their content? In the exploding world of retail media, some are coming to think the industry’s obsession with metrics and mechanics could be blinding it to the key ingredient for success – consumers […]

Live TV Is Back, But it’s Going to Need ‘Hyperscale’ Infrastructure

SAN JUAN, PR – Once upon a time, all TV was live, or at least linear. The early throes of internet-delivered TV reshaped the paradigm as video-on-demand – but now many in the industry are getting excited about the live future of connected TV and the advertising that follows. Programmatic advertising technology allows buyers to […]

Retail Media Networks Must Reduce Friction for CTV Commerce: super{set}’s Jon Suarez-Davis

The long-held dream of “interactive TV” shopping has come to pass – but how easy is it really to jump from an ad to the checkout? The ability to have a seamless commerce experience within connected TV (CTV) is key to advancing the medium’s potential for driving sales, according to Steven Suarez-Davis, CEO of super{set}, a […]

Airlines’ Media Networks Could Rival Retail’s Data Power, Zenith’s Hotchkiss Says

The rise of retail media networks has spawned a new wave of commerce media platforms, with airlines and financial services firms now leveraging their first-party customer data to create advertising opportunities. These emerging platforms are following the retail media playbook, building on the fundamental value of proprietary customer data to identify and target consumers throughout […]

Yahoo Exec: Roku Partnership Brings Convergent TV, Addressability, Supply Path Optimization

The upfronts remain central to the annual TV planning process, as brands lock in premium ad buys for the year ahead. But the shift to connected TV (CTV) implications for how marketers capitalize on and execute upfronts. In this video interview with Beet.TV, Beau Ordemann, VP, head of advanced TV, Yahoo Advertising, explains how a […]

Premium Video Drives Big Spikes in Google Search, VAB CEO Says

SAN JUAN, PR — Big jumps in Google search activity followed Super Bowl ads for established brands this year, defying assumptions that only new product commercials or DTC advertisers cause such traffic spikes. This shows that two-screening—concurrently using Google and another screen—is becoming “a genetic predisposition”, said Sean Cunningham, president and CEO, Video Advertising Bureau […]

Treat Creators as Cultural Partners, Not Marketing Tools: MediaHub’s Miller

For some brands, the tactic of working with “influencers” may have morphed into “creator” partnerships – but, still, too many are viewing the relationship mechanistically. That’s the view of Aaron Miller, head of influencer and activations at MediaHub Worldwide. In this video interview with Beet.TV, he said the best collaborations arise when brands genuinely respect […]

Fragmented Media Landscape Has Room to Consolidate: Spark Foundry’s Lisa Giacosa

LAS VEGAS – The media marketplace is ripe for consolidation after becoming even more fragmented in the past few years. The explosive growth of connected-television apps and the variety of businesses that sell advertising, including retailers, airlines, hotels, banks and ride-sharing providers has given brands more touchpoints with consumers. “We’re going to see a lot […]

Ad Fraud in CTV: PepsiCo’s Zach Lain Wants ‘Punitive’ Measures for a $120 Billion Global Problem

SAN JUAN, PR – Ad fraud hasn’t gone away. Still in 2025, the problem is costing advertisers billions of dollars every year. Some studies estimate that ad fraud now costs $30 billion in the US. Globally, the figure is a staggering $100 to $120 billion, according to Zach Lain, director of global data partnerships at […]

Digitas’ Faraci: AI Measurement Still in Beta but Evolving Fast

With the world still swirling around media measurement, could AI lend a hand? Digitas North America is kicking the tyres of that opportunity – but it’s too soon to get out on the road. In this video interview with Beet.TV, Jen Faraci, chief data officer, Digitas North America, explains the potential. An imperfect world “The […]

Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table

As marketers seek to quantify the impact of their advertising dollars, the advertising industry is duly obliging, shifting media measurement towards outcome-based measurement. It’s the sort of offering that TV, once upon a time, could not hope to have provided. But, these days, TV companies are among those driving the technology. “(We want to) move […]

CTV’s Next Big Thing: Shortening the Path to Purchase: Clinch’s Etzioni

As the lines between upper and lower-funnel activity continue to blur on what was once viewed as an awareness channel, advertisers are getting wise to the performance opportunities now available within CTV. Indeed, some marketers have already begun experimenting with shoppable ad units on the platform, though the practice has yet to take off at […]

Traveler Media Takes Off: TransUnion’s Julie Clark on Measuring a Moving Target

Personalized experiences powered by first-party data are commonplace among marketers aiming to deliver unique messaging as they seek to grow their customer bases. With a fragmented ecosystem, connecting identities is becoming crucial. But, when your audiences are moving targets, how can you pin them down? In this video interview with Beet.TV, Julie Clark, SVP of […]

Online Video Spend to Grow 40% in 2012: eMarketer

Share: Online Video Spend to Grow 40% in 2012: eMarketer

Direct Link:

Embed Code:

Recent Videos