Scripps Sees Four to Five Times Increase Video Views via Tablet Use

Scripps Networks has found that a good portion of mobile views of its programming is happening in the home, and that tablet usage is often four to five times as long as viewing on other devices, said Jeff Meyer, senior VP and GM for interactive sales at the network group.

He shared details on new device usage, advertising concerns and Scripps' expectations for mobile in the year ahead with the New Media Minute.

-Daisy Whitney

Editor's Note: Daisy's New Media Minute is produced and published separately from Beet.TV. We are pleased to publish it regularly.

By Daisy Whitney on January 17, 2012 @daisywhitney

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Scripps Sees Four to Five Times Increase Video Views via Tablet Use

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