Consumers Going Mobile in Retail Stores, comScore

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, comScore said in its newly released mobile forecast for 2012.

That could be taking a picture of a product, comparing prices or scanning bar codes for coupons. For details on how brands and retailers are incorporating this behavior into their mobile marketing, check out this week’s New Media Minute.

-Daisy Whitney

Editor’s Note: Daisy’s New Media Minute is published and sponsored separately from Beet.TV. We are pleased to publish it regularly.

By Daisy Whitney on February 28, 2012April 4, 2013 @daisywhitney

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