Booming Online Video Ad Biz Spawns New Trade Pub

The fast-paced emergence of electronic exchanges, connected TV's, and mobile video has given birth to TVexchanger, a new publication which covers a range of digital video topics.

The new site is edited by David Kaplan, longtime reporter for paidContent. He joined the publication in December.

In this interview with Beet.TV, Kaplan outlines editorial scope of new publication and share his views on industry trends.

He says the $1 billion exchange business will more than double this year.

TVexchanger is published by John Ebbert, publisher and editor of AdExchanger.

Andy Plesser

By Andy Plesser on February 15, 2012 @beet_tv

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Booming Online Video Ad Biz Spawns New Trade Pub

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