BrightRoll, the big San Francisco-based provider of video advertising services, announced today the introduction of tools including an inventory planning solution.
The announcement was made today the BRX Video Summit in New York.
Yesterday at the IAB digital video conference, we spoke with BrightRoll founder and CEO Tod Sacerdoti about the the industry demand for inventory management tools.
Andy Plesser
LONDON – TV’s still hot in Europe – but the industry needs to come together to keep it that way. So says the chief executive of RTL AdAlliance, the pan-European TV ad sales house. Stéphane Coruble is calling for what he calls “radical collaboration” between players. Keeping Linear, Going Forward “Linear TV, in Europe at […]
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