Multi-screen Campaigns Drive Brand Lift by 9X, Videology Finds

Advertisers can significantly boost awareness and engagement with ads by using multiple digital platforms, says Todd Bender, VP of Business Development at online video technology firm Videology during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York. Videology has released research recently to highlight convergence opportunities.

Those studies show that campaigns run across mobile, the Web and connected TV can bring a nine times increase in brand lift compared to campaigns just run with online video, Bender tell us. He also explains the particular benefits of each medium, and how mobile drives more click throughs, but completion rates are longest in connected TVs, for instance.

Daisy Whitney

By Daisy Whitney on April 12, 2012 @daisywhitney

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