NBC News ‘theGrio’ Builds Audience with Original Video

theGrio, the NBC News unit which targets African Americans, has built a growing audience and revenue model with original video, says co-founder Barion Grant in this interview with Beet TV.

Grant spoke at a recent online video news forum at the Columbia Journalism School hosted by duPont-Columbia Awards and the Online News Association

He says social media has enabled the site to have a “top down bottom up approach” to building a more organic audience.

NBC News-owned site, targeting African Americans, has over 400,000 Facebook fans.

More the growing impact of theGrio in this story on paidContent.

Nitya Rajan

By Nitya Rajan on May 28, 2012April 4, 2013 @

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NBC News ‘theGrio’ Builds Audience with Original Video

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