LG READIES APP PLATFORM FOR TRANSACTIONS ON SMART TV’S

BOSTON — LG is readying a commerce platform around its smart TV app ecosystem, says Matt Durgin, Director of Content, LG Electronics, in this interview with Beet.TV

In this update about its content offering on its Internet-connected TV's, Durgin speaks about a new upcoming crop of 3-D content offerings, the growth of the company's advertising network with YuMe and the integration with Brightcove.

Durgin was a speaker at the Brightcove global customer conferennce which we covered earlier this week.

Andy Plesser

By Andy Plesser on June 29, 2012 @beet_tv

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LG READIES APP PLATFORM FOR TRANSACTIONS ON SMART TV’S

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