Northwestern Prof Craig Duff: Journalists Need To Specialize

Journalism students need to learn how to specialize, while being able to adapt says Craig Duff, Journalism Professor at Medill Northwestern University, in this video interview with Beet.TV

Despite news being published on multiple platforms, he says that very few people are expected to write a long form story, shoot the photographs, edit a video and tweet about it.

The university's undergraduate and postgraduate courses currently incorporate multimedia storytelling into all aspects of the curriculum.

Duff, a former multimedia editor at Time magazine explains, having a good foundation in reporting and being adaptable is important as the lines between broadcast, web, mobile and tablets become blurred.

We spoke with him at Beet.TV's recent video news stratgey session at MSNBC.com's digital cafe.

Nitya Rajan

By Nitya Rajan on June 9, 2012 @

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