Future of the “Second-Screen” is Problematic, Consultant Ashley Swartz

PARIS — The outlook for a viable business around the so-called "second-screen," an app or program running on a tablet or notebook while watching television, is troubled by a highly fragmented technology landscape, the powerful control of content owners, the emergence of "TV Everywhere" and the anticipated "game changer" or automatic content recognition, ACR, says Ashley Swartz, principal of the New York-based consultancy Furious Minds.

We caught up with her last week in Paris at the UbiQ conference where she was a panelist on the topic of the second-screen.

The financial challenges around the second screen were discussed today at the 2nd Screen Summit in New York. Here is Todd Spangler's report in Multchannel News.

Swatz recently headed the interactive television practice at Digitas

Andy Plesser

By Andy Plesser on June 27, 2012 @beet_tv

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Future of the “Second-Screen” is Problematic, Consultant Ashley Swartz

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