EBU Director General on “First Digital Olympics” and the Future of Mult-iscreen Consumption

AMSTERDAM – The success of the London 2012 Olympics, the "first digital Olympics," was a historic moment for the television as multi-feed, multi-screen event, says Ingrid Deltenere, Director General of the European Broadcasting Union (EBU), in this interview with Beet.TV

While digital video wont change the footprint of television on a pure numbers basis, it will greatly enhance the "stickiness" of programming through personalization.

We interviewed her yesterday at the IBC conference.

Andy Plesser

By Andy Plesser on September 7, 2012 @beet_tv

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EBU Director General on “First Digital Olympics” and the Future of Mult-iscreen Consumption

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